Second Season of Effie Worldwide's "Ideas That Worked" Webinar Series

To contact us Click HERE
After the huge success of last year’s webinar series, which we co-hosted with Effie Worldwide, we are proud to announce that we shall be reprising the series again this year. Today we invite to you register for the first installment in this free series, which will take place on July 20, 2010 at 2 pm EDT. All the webinars and tons of great case studies are always available for you on theEffie Worldwide YouTube Channel.

If you join the webinar, you will hear directly from the esteemed agencies and marketers responsible for three off the best Effie Award-winning video and social media campaigns:

• P&G/Old Spice & Wieden+Kennedy- "Swagger: The Scent That Makes A Difference"
• Jack in the Box & Secret Weapon Marketing- "What Would the World Be Like Without Jack"
• Intel Corp & Venables Bell & Partners- "Sponsors of Tomorrow"

Posted by Peter Sherman, Product Marketing Manager, recently came back from VidCon 2010

It's moving day! Find us on the main YouTube blog!

To contact us Click HERE
Faithful BizBlog readers, it’s been a little over a year since we launched this blog to focus on what matters most to advertisers and partners on YouTube. Thanks so much for your readership!

In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:

1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below



See you on the main blog, and thanks again for visiting the BizBlog!

The YouTube Team

5 Questions with Nirvan Mullick, the man behind 'Caine's Arcade'

To contact us Click HERE


Q: How did the Caine's Arcade video catch fire? Did you have a distribution strategy in place or was it all organic? 
A: It was a mix. While making the film, I put together a flashmob invitation to surprise Caine with customers. The flashmob invitation went mini-viral, hitting reddit’s front page and HiddenLA’s facebook page. This brought Caine a global community of supporters that were waiting for the film to be finished. Once the film was finished, I submitted a follow up link to reddit and also sent the link to BoingBoing. BoingBoing re-posted the film right away, and it hit the front page of reddit shortly after. Then it just took off.

Q: What was the reaction of Caine & his family once the video became so popular and viewers donated hundreds-of-thousands of dollars to a college fund? 

A: None of us were expecting that level of response. I had been hoping to raise $25,000 for Caine’s Scholarship Fund over the course of maybe a year... the first day we raised over $100k. Caine’s dad was in tears, overwhelmed by phone calls from parents and media around the world; he had never experienced that level of kindness from strangers, who put together a college fund for his son overnight. George was the proudest dad in the world. Meanwhile, Caine couldn’t really process how much money had been donated- he just knew it was a lot. But he was super excited to have so many customers visiting his arcade. The first weekend after the film went viral, over a thousand people showed up to play. There was a 4 hour line stretching around the block. 5 months later, people still come every day from around the world. It’s amazing.

Q: Tell us about the Imagination Foundation. Was it always something you had hoped to launch or did it originate solely from the video? 

A: The formation of the foundation was inspired by the global response to the video. After the film went viral, I didn’t sleep the first 2 days. The response was overwhelming, and I was trying to take it all in and absorb as much of the feedback as I could. I got emails from thousands of people, including videos from kids around the world sharing their creativity. I began to think about ways that this project could transition from helping Caine to helping other kids as well. On the third day, I wrote the mission statement for the Imagination Foundation on a napkin: to find, foster, and fund creativity and entrepreneurship in more kids like Caine. While the Imagination Foundation wasn’t something I’d planned before the film, I have worked in the non-profit space for the past 12 years, and have always been interested in the intersection of media and social change. So when this happened, I knew there was an lightning-in-a-bottle opportunity to try and make something that could have an impact for more kids. Two days after I wrote the mission statement, I connected with the Goldhirsh Foundation, who recognized the opportunity to make an impact and put up a $250,000 Matching Challenge Grant (matching public donations to Caine's Scholarship Fund dollar-for-dollar) to help us start the Imagination Foundation. To date, we have raised $215k of the goal.

Q: How do you intend to use video going forward to tell the story of the Global Cardboard Challenge? 

A: I met Caine by chance when I went to buy a door handle. But there are so many more kids like Caine out there. We started the Imagination Foundation to build a discovery platform to help find amazing stories of creative kids like Caine, and to then share those stories with the world. With the Global Cardboard Challenge, we are inviting filmmakers and storytellers around the world to document local Cardboard Challenge events on video, and to then share those videos with us so we can celebrate the creativity of kids everywhere. Send us your videos by October 13th and we will have some cool prizes and opportunities to share the videos with our community. As we build our community further, we plan to continue using video to share inspiring stories of creative kids around the world while inspiring creative actions in line with our mission.

Q: Do you have any advice for fellow filmmakers who are looking to drive awareness for causes they care about? 

A: I think it is really important to be authentic and personal, and to find the details that communicate the heart of your story. It’s also important to have a clear call to action, and to keep it simple and engaging. The success of videos like Kony 2012 (30min) and Caine’s Arcade (11 minutes) show that videos don’t need to be super short to keep people’s attention. If your story is strong, your audience will stay with you, and you can take the time you need to tell your story. That said, don’t make it a second longer than it needs to be.

Arthur Woods, YouTube partner operations associate, recently watched "John Hockenberry: We are all designers"

5 Questions with Nirvan Mullick, the man behind 'Caine's Arcade'

To contact us Click HERE


Q: How did the Caine's Arcade video catch fire? Did you have a distribution strategy in place or was it all organic? 
A: It was a mix. While making the film, I put together a flashmob invitation to surprise Caine with customers. The flashmob invitation went mini-viral, hitting reddit’s front page and HiddenLA’s facebook page. This brought Caine a global community of supporters that were waiting for the film to be finished. Once the film was finished, I submitted a follow up link to reddit and also sent the link to BoingBoing. BoingBoing re-posted the film right away, and it hit the front page of reddit shortly after. Then it just took off.

Q: What was the reaction of Caine & his family once the video became so popular and viewers donated hundreds-of-thousands of dollars to a college fund? 

A: None of us were expecting that level of response. I had been hoping to raise $25,000 for Caine’s Scholarship Fund over the course of maybe a year... the first day we raised over $100k. Caine’s dad was in tears, overwhelmed by phone calls from parents and media around the world; he had never experienced that level of kindness from strangers, who put together a college fund for his son overnight. George was the proudest dad in the world. Meanwhile, Caine couldn’t really process how much money had been donated- he just knew it was a lot. But he was super excited to have so many customers visiting his arcade. The first weekend after the film went viral, over a thousand people showed up to play. There was a 4 hour line stretching around the block. 5 months later, people still come every day from around the world. It’s amazing.

Q: Tell us about the Imagination Foundation. Was it always something you had hoped to launch or did it originate solely from the video? 

A: The formation of the foundation was inspired by the global response to the video. After the film went viral, I didn’t sleep the first 2 days. The response was overwhelming, and I was trying to take it all in and absorb as much of the feedback as I could. I got emails from thousands of people, including videos from kids around the world sharing their creativity. I began to think about ways that this project could transition from helping Caine to helping other kids as well. On the third day, I wrote the mission statement for the Imagination Foundation on a napkin: to find, foster, and fund creativity and entrepreneurship in more kids like Caine. While the Imagination Foundation wasn’t something I’d planned before the film, I have worked in the non-profit space for the past 12 years, and have always been interested in the intersection of media and social change. So when this happened, I knew there was an lightning-in-a-bottle opportunity to try and make something that could have an impact for more kids. Two days after I wrote the mission statement, I connected with the Goldhirsh Foundation, who recognized the opportunity to make an impact and put up a $250,000 Matching Challenge Grant (matching public donations to Caine's Scholarship Fund dollar-for-dollar) to help us start the Imagination Foundation. To date, we have raised $215k of the goal.

Q: How do you intend to use video going forward to tell the story of the Global Cardboard Challenge? 

A: I met Caine by chance when I went to buy a door handle. But there are so many more kids like Caine out there. We started the Imagination Foundation to build a discovery platform to help find amazing stories of creative kids like Caine, and to then share those stories with the world. With the Global Cardboard Challenge, we are inviting filmmakers and storytellers around the world to document local Cardboard Challenge events on video, and to then share those videos with us so we can celebrate the creativity of kids everywhere. Send us your videos by October 13th and we will have some cool prizes and opportunities to share the videos with our community. As we build our community further, we plan to continue using video to share inspiring stories of creative kids around the world while inspiring creative actions in line with our mission.

Q: Do you have any advice for fellow filmmakers who are looking to drive awareness for causes they care about? 

A: I think it is really important to be authentic and personal, and to find the details that communicate the heart of your story. It’s also important to have a clear call to action, and to keep it simple and engaging. The success of videos like Kony 2012 (30min) and Caine’s Arcade (11 minutes) show that videos don’t need to be super short to keep people’s attention. If your story is strong, your audience will stay with you, and you can take the time you need to tell your story. That said, don’t make it a second longer than it needs to be.

Arthur Woods, YouTube partner operations associate, recently watched "John Hockenberry: We are all designers"

Austin City Limits: Live on YouTube all weekend

To contact us Click HERE
If you’re craving one last taste of summer, Austin City Limits is it: the perfect cap to a season of music festivals. If you can’t make it to Zilker Park this year, you can still imbibe the goodness -- all you need is a laptop. Starting today, YouTube will bring you a live webcast at youtube.com/aclfestival, in partnership with C3 Presents, powered by Dell. Choose between two packed channels of music all weekend; the webcast kicks off at 11:30am PT.



The lineup is, if we can be immodest, stellar. Jack White and his hat. Florence Welch and her Machine. Iggy and his Stooges. You can snag time with headliners you’d never get so close to in real life, including The Roots, The Red Hot Chili Peppers and Childish Gambino. Or check out rising indie sensations like Kimbra, Polica and Alt-J. Don’t know all the acts? Check out our playlist 10 Must-See Bands @ACL.



Canadian duo Tegan and Sara, newly back after a hiatus, even want you in the mix (they made their own video invitation) -- and The Shins shared a playlist of their favorite music for the occasion. So mark your calendars and cancel all your other plans; we’ve got you covered this weekend. Head to youtube.com/aclfestival at 11:30am PT and let the music play.

Sarah Bardeen, music community manager, recently watched “Carla Morrison | Valentina-Compartir | A Take-Away Show.”

Second Season of Effie Worldwide's "Ideas That Worked" Webinar Series

To contact us Click HERE
After the huge success of last year’s webinar series, which we co-hosted with Effie Worldwide, we are proud to announce that we shall be reprising the series again this year. Today we invite to you register for the first installment in this free series, which will take place on July 20, 2010 at 2 pm EDT. All the webinars and tons of great case studies are always available for you on theEffie Worldwide YouTube Channel.

If you join the webinar, you will hear directly from the esteemed agencies and marketers responsible for three off the best Effie Award-winning video and social media campaigns:

• P&G/Old Spice & Wieden+Kennedy- "Swagger: The Scent That Makes A Difference"
• Jack in the Box & Secret Weapon Marketing- "What Would the World Be Like Without Jack"
• Intel Corp & Venables Bell & Partners- "Sponsors of Tomorrow"

Posted by Peter Sherman, Product Marketing Manager, recently came back from VidCon 2010

It's moving day! Find us on the main YouTube blog!

To contact us Click HERE
Faithful BizBlog readers, it’s been a little over a year since we launched this blog to focus on what matters most to advertisers and partners on YouTube. Thanks so much for your readership!

In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:

1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below



See you on the main blog, and thanks again for visiting the BizBlog!

The YouTube Team

5 Questions with Nirvan Mullick, the man behind 'Caine's Arcade'

To contact us Click HERE


Q: How did the Caine's Arcade video catch fire? Did you have a distribution strategy in place or was it all organic? 
A: It was a mix. While making the film, I put together a flashmob invitation to surprise Caine with customers. The flashmob invitation went mini-viral, hitting reddit’s front page and HiddenLA’s facebook page. This brought Caine a global community of supporters that were waiting for the film to be finished. Once the film was finished, I submitted a follow up link to reddit and also sent the link to BoingBoing. BoingBoing re-posted the film right away, and it hit the front page of reddit shortly after. Then it just took off.

Q: What was the reaction of Caine & his family once the video became so popular and viewers donated hundreds-of-thousands of dollars to a college fund? 

A: None of us were expecting that level of response. I had been hoping to raise $25,000 for Caine’s Scholarship Fund over the course of maybe a year... the first day we raised over $100k. Caine’s dad was in tears, overwhelmed by phone calls from parents and media around the world; he had never experienced that level of kindness from strangers, who put together a college fund for his son overnight. George was the proudest dad in the world. Meanwhile, Caine couldn’t really process how much money had been donated- he just knew it was a lot. But he was super excited to have so many customers visiting his arcade. The first weekend after the film went viral, over a thousand people showed up to play. There was a 4 hour line stretching around the block. 5 months later, people still come every day from around the world. It’s amazing.

Q: Tell us about the Imagination Foundation. Was it always something you had hoped to launch or did it originate solely from the video? 

A: The formation of the foundation was inspired by the global response to the video. After the film went viral, I didn’t sleep the first 2 days. The response was overwhelming, and I was trying to take it all in and absorb as much of the feedback as I could. I got emails from thousands of people, including videos from kids around the world sharing their creativity. I began to think about ways that this project could transition from helping Caine to helping other kids as well. On the third day, I wrote the mission statement for the Imagination Foundation on a napkin: to find, foster, and fund creativity and entrepreneurship in more kids like Caine. While the Imagination Foundation wasn’t something I’d planned before the film, I have worked in the non-profit space for the past 12 years, and have always been interested in the intersection of media and social change. So when this happened, I knew there was an lightning-in-a-bottle opportunity to try and make something that could have an impact for more kids. Two days after I wrote the mission statement, I connected with the Goldhirsh Foundation, who recognized the opportunity to make an impact and put up a $250,000 Matching Challenge Grant (matching public donations to Caine's Scholarship Fund dollar-for-dollar) to help us start the Imagination Foundation. To date, we have raised $215k of the goal.

Q: How do you intend to use video going forward to tell the story of the Global Cardboard Challenge? 

A: I met Caine by chance when I went to buy a door handle. But there are so many more kids like Caine out there. We started the Imagination Foundation to build a discovery platform to help find amazing stories of creative kids like Caine, and to then share those stories with the world. With the Global Cardboard Challenge, we are inviting filmmakers and storytellers around the world to document local Cardboard Challenge events on video, and to then share those videos with us so we can celebrate the creativity of kids everywhere. Send us your videos by October 13th and we will have some cool prizes and opportunities to share the videos with our community. As we build our community further, we plan to continue using video to share inspiring stories of creative kids around the world while inspiring creative actions in line with our mission.

Q: Do you have any advice for fellow filmmakers who are looking to drive awareness for causes they care about? 

A: I think it is really important to be authentic and personal, and to find the details that communicate the heart of your story. It’s also important to have a clear call to action, and to keep it simple and engaging. The success of videos like Kony 2012 (30min) and Caine’s Arcade (11 minutes) show that videos don’t need to be super short to keep people’s attention. If your story is strong, your audience will stay with you, and you can take the time you need to tell your story. That said, don’t make it a second longer than it needs to be.

Arthur Woods, YouTube partner operations associate, recently watched "John Hockenberry: We are all designers"

The 2012 Vice Presidential Debate, tonight on YouTube

To contact us Click HERE
Last week, you made the first Presidential Debate of 2012 one of YouTube's biggest live-stream events ever. Tonight at 9:00 p.m. ET, tune in as we live stream the first and only Vice Presidential debate on the YouTube Election Hub.

Congressman Paul Ryan, the Republican nominee, will square off against Vice President Joe Biden, the Democratic nominee, for 90 minutes live from Centre College, in Danville, Kentucky. The debate will cover both foreign and domestic topics.

Over the years, the Vice Presidential debate has featured many memorable moments, from Bob Dole’s reference to the Carter-Mondale ticket courting the “bunny vote” (1976), to Lloyd Bentsen’s characterization of Dan Quayle as “no Jack Kennedy” (1988), to Dick Cheney advising John Edwards that the debate was “the first time I ever met you” (2004).

Whatever tonight’s “Drill Baby Drill” moment will be, you’ll see it unfold live here on YouTube.



And if you can’t tune in tonight at 9 p.m. ET, we’ve got you covered. The full debate and highlights will be available for viewing at youtube.com/politics shortly after the debate concludes.


Ward Bullard, YouTube Elections Team, recently watched Electoral College 101

Second Season of Effie Worldwide's "Ideas That Worked" Webinar Series

To contact us Click HERE
After the huge success of last year’s webinar series, which we co-hosted with Effie Worldwide, we are proud to announce that we shall be reprising the series again this year. Today we invite to you register for the first installment in this free series, which will take place on July 20, 2010 at 2 pm EDT. All the webinars and tons of great case studies are always available for you on theEffie Worldwide YouTube Channel.

If you join the webinar, you will hear directly from the esteemed agencies and marketers responsible for three off the best Effie Award-winning video and social media campaigns:

• P&G/Old Spice & Wieden+Kennedy- "Swagger: The Scent That Makes A Difference"
• Jack in the Box & Secret Weapon Marketing- "What Would the World Be Like Without Jack"
• Intel Corp & Venables Bell & Partners- "Sponsors of Tomorrow"

Posted by Peter Sherman, Product Marketing Manager, recently came back from VidCon 2010

It's moving day! Find us on the main YouTube blog!

To contact us Click HERE
Faithful BizBlog readers, it’s been a little over a year since we launched this blog to focus on what matters most to advertisers and partners on YouTube. Thanks so much for your readership!

In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:

1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below



See you on the main blog, and thanks again for visiting the BizBlog!

The YouTube Team

5 Questions with Nirvan Mullick, the man behind 'Caine's Arcade'

To contact us Click HERE


Q: How did the Caine's Arcade video catch fire? Did you have a distribution strategy in place or was it all organic? 
A: It was a mix. While making the film, I put together a flashmob invitation to surprise Caine with customers. The flashmob invitation went mini-viral, hitting reddit’s front page and HiddenLA’s facebook page. This brought Caine a global community of supporters that were waiting for the film to be finished. Once the film was finished, I submitted a follow up link to reddit and also sent the link to BoingBoing. BoingBoing re-posted the film right away, and it hit the front page of reddit shortly after. Then it just took off.

Q: What was the reaction of Caine & his family once the video became so popular and viewers donated hundreds-of-thousands of dollars to a college fund? 

A: None of us were expecting that level of response. I had been hoping to raise $25,000 for Caine’s Scholarship Fund over the course of maybe a year... the first day we raised over $100k. Caine’s dad was in tears, overwhelmed by phone calls from parents and media around the world; he had never experienced that level of kindness from strangers, who put together a college fund for his son overnight. George was the proudest dad in the world. Meanwhile, Caine couldn’t really process how much money had been donated- he just knew it was a lot. But he was super excited to have so many customers visiting his arcade. The first weekend after the film went viral, over a thousand people showed up to play. There was a 4 hour line stretching around the block. 5 months later, people still come every day from around the world. It’s amazing.

Q: Tell us about the Imagination Foundation. Was it always something you had hoped to launch or did it originate solely from the video? 

A: The formation of the foundation was inspired by the global response to the video. After the film went viral, I didn’t sleep the first 2 days. The response was overwhelming, and I was trying to take it all in and absorb as much of the feedback as I could. I got emails from thousands of people, including videos from kids around the world sharing their creativity. I began to think about ways that this project could transition from helping Caine to helping other kids as well. On the third day, I wrote the mission statement for the Imagination Foundation on a napkin: to find, foster, and fund creativity and entrepreneurship in more kids like Caine. While the Imagination Foundation wasn’t something I’d planned before the film, I have worked in the non-profit space for the past 12 years, and have always been interested in the intersection of media and social change. So when this happened, I knew there was an lightning-in-a-bottle opportunity to try and make something that could have an impact for more kids. Two days after I wrote the mission statement, I connected with the Goldhirsh Foundation, who recognized the opportunity to make an impact and put up a $250,000 Matching Challenge Grant (matching public donations to Caine's Scholarship Fund dollar-for-dollar) to help us start the Imagination Foundation. To date, we have raised $215k of the goal.

Q: How do you intend to use video going forward to tell the story of the Global Cardboard Challenge? 

A: I met Caine by chance when I went to buy a door handle. But there are so many more kids like Caine out there. We started the Imagination Foundation to build a discovery platform to help find amazing stories of creative kids like Caine, and to then share those stories with the world. With the Global Cardboard Challenge, we are inviting filmmakers and storytellers around the world to document local Cardboard Challenge events on video, and to then share those videos with us so we can celebrate the creativity of kids everywhere. Send us your videos by October 13th and we will have some cool prizes and opportunities to share the videos with our community. As we build our community further, we plan to continue using video to share inspiring stories of creative kids around the world while inspiring creative actions in line with our mission.

Q: Do you have any advice for fellow filmmakers who are looking to drive awareness for causes they care about? 

A: I think it is really important to be authentic and personal, and to find the details that communicate the heart of your story. It’s also important to have a clear call to action, and to keep it simple and engaging. The success of videos like Kony 2012 (30min) and Caine’s Arcade (11 minutes) show that videos don’t need to be super short to keep people’s attention. If your story is strong, your audience will stay with you, and you can take the time you need to tell your story. That said, don’t make it a second longer than it needs to be.

Arthur Woods, YouTube partner operations associate, recently watched "John Hockenberry: We are all designers"

Introducing our October “On The Rise” candidates

To contact us Click HERE
YouTube’s On The Rise program introduces four partners each month whose channels are growing but haven’t yet reached the 100,000 subscriber mark. Our October nominees have already established themselves strongly on YouTube, and we wanted to share their varied artistic talents with you to help them build an even stronger network of support as they work to build their YouTube presence.

One of these candidates will have the opportunity to be featured on the YouTube homepage later this month, so they need your help. Check out the videos below and vote for your favorite partner channel here. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.

In past months, featured On The Rise partners like thevfxbro and GoneToTheSnowDogs have gained many subscribers and seen their careers take off, thanks to your support. This month’s poll will be open until October 17, 5pm PT, so check these channels out and vote for your favorite, and then see which partner is featured on the homepage on October 30.

RichardGaleFilms
A three-time Emmy winner, Richard Gale has written and directed hundreds of cable TV programs and thriller films that received critical acclaim worldwide. His YouTube channel features videos from some of his most successful projects, including his most recent awad-winning short film, ‘The Horribly Slow Murderer with the Extremely Inefficient Weapon.’



calliemooremusic
Callie Moore was 12 when she first learned to play the guitar, and she wrote her first song that same day. In the years since, she’s continued to develop her sound and is currently recording her second full album at home with her husband. You can find samples of her music as well as vlogs on her YouTube channel.



lover4FASHION
Stay up to date on the latest hair and fashion trends with videos from Fash’s channel. She has over 100 videos on makeup reviews, outfits of the day, and highly requested hair tutorials.



docjazz4
David has been playing the ocarina (a flute-like instrument) since 1999. He shares his love of music through covers and original pieces on his channel and also teaches his viewers how to read sheet music for the instrument.



If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “The Ohio State University Marching Band - TBDBITL Halftime 10-6-12 Video games Nebraska.”

Second Season of Effie Worldwide's "Ideas That Worked" Webinar Series

To contact us Click HERE
After the huge success of last year’s webinar series, which we co-hosted with Effie Worldwide, we are proud to announce that we shall be reprising the series again this year. Today we invite to you register for the first installment in this free series, which will take place on July 20, 2010 at 2 pm EDT. All the webinars and tons of great case studies are always available for you on theEffie Worldwide YouTube Channel.

If you join the webinar, you will hear directly from the esteemed agencies and marketers responsible for three off the best Effie Award-winning video and social media campaigns:

• P&G/Old Spice & Wieden+Kennedy- "Swagger: The Scent That Makes A Difference"
• Jack in the Box & Secret Weapon Marketing- "What Would the World Be Like Without Jack"
• Intel Corp & Venables Bell & Partners- "Sponsors of Tomorrow"

Posted by Peter Sherman, Product Marketing Manager, recently came back from VidCon 2010

It's moving day! Find us on the main YouTube blog!

To contact us Click HERE
Faithful BizBlog readers, it’s been a little over a year since we launched this blog to focus on what matters most to advertisers and partners on YouTube. Thanks so much for your readership!

In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:

1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below



See you on the main blog, and thanks again for visiting the BizBlog!

The YouTube Team

5 Questions with Nirvan Mullick, the man behind 'Caine's Arcade'

To contact us Click HERE


Q: How did the Caine's Arcade video catch fire? Did you have a distribution strategy in place or was it all organic? 
A: It was a mix. While making the film, I put together a flashmob invitation to surprise Caine with customers. The flashmob invitation went mini-viral, hitting reddit’s front page and HiddenLA’s facebook page. This brought Caine a global community of supporters that were waiting for the film to be finished. Once the film was finished, I submitted a follow up link to reddit and also sent the link to BoingBoing. BoingBoing re-posted the film right away, and it hit the front page of reddit shortly after. Then it just took off.

Q: What was the reaction of Caine & his family once the video became so popular and viewers donated hundreds-of-thousands of dollars to a college fund? 

A: None of us were expecting that level of response. I had been hoping to raise $25,000 for Caine’s Scholarship Fund over the course of maybe a year... the first day we raised over $100k. Caine’s dad was in tears, overwhelmed by phone calls from parents and media around the world; he had never experienced that level of kindness from strangers, who put together a college fund for his son overnight. George was the proudest dad in the world. Meanwhile, Caine couldn’t really process how much money had been donated- he just knew it was a lot. But he was super excited to have so many customers visiting his arcade. The first weekend after the film went viral, over a thousand people showed up to play. There was a 4 hour line stretching around the block. 5 months later, people still come every day from around the world. It’s amazing.

Q: Tell us about the Imagination Foundation. Was it always something you had hoped to launch or did it originate solely from the video? 

A: The formation of the foundation was inspired by the global response to the video. After the film went viral, I didn’t sleep the first 2 days. The response was overwhelming, and I was trying to take it all in and absorb as much of the feedback as I could. I got emails from thousands of people, including videos from kids around the world sharing their creativity. I began to think about ways that this project could transition from helping Caine to helping other kids as well. On the third day, I wrote the mission statement for the Imagination Foundation on a napkin: to find, foster, and fund creativity and entrepreneurship in more kids like Caine. While the Imagination Foundation wasn’t something I’d planned before the film, I have worked in the non-profit space for the past 12 years, and have always been interested in the intersection of media and social change. So when this happened, I knew there was an lightning-in-a-bottle opportunity to try and make something that could have an impact for more kids. Two days after I wrote the mission statement, I connected with the Goldhirsh Foundation, who recognized the opportunity to make an impact and put up a $250,000 Matching Challenge Grant (matching public donations to Caine's Scholarship Fund dollar-for-dollar) to help us start the Imagination Foundation. To date, we have raised $215k of the goal.

Q: How do you intend to use video going forward to tell the story of the Global Cardboard Challenge? 

A: I met Caine by chance when I went to buy a door handle. But there are so many more kids like Caine out there. We started the Imagination Foundation to build a discovery platform to help find amazing stories of creative kids like Caine, and to then share those stories with the world. With the Global Cardboard Challenge, we are inviting filmmakers and storytellers around the world to document local Cardboard Challenge events on video, and to then share those videos with us so we can celebrate the creativity of kids everywhere. Send us your videos by October 13th and we will have some cool prizes and opportunities to share the videos with our community. As we build our community further, we plan to continue using video to share inspiring stories of creative kids around the world while inspiring creative actions in line with our mission.

Q: Do you have any advice for fellow filmmakers who are looking to drive awareness for causes they care about? 

A: I think it is really important to be authentic and personal, and to find the details that communicate the heart of your story. It’s also important to have a clear call to action, and to keep it simple and engaging. The success of videos like Kony 2012 (30min) and Caine’s Arcade (11 minutes) show that videos don’t need to be super short to keep people’s attention. If your story is strong, your audience will stay with you, and you can take the time you need to tell your story. That said, don’t make it a second longer than it needs to be.

Arthur Woods, YouTube partner operations associate, recently watched "John Hockenberry: We are all designers"