11 Temmuz 2012 Çarşamba
10 Temmuz 2012 Salı
9 Temmuz 2012 Pazartesi
Bite-Sized Business Insights (And No Preservatives)
To contact us Click HERE
Mozilla's founding Chair, Mitchell Kapor, was once noted to say, "Getting information off the Internet is like taking a drink from a fire hydrant". It can be an overwhelming experience, particularly when you're looking for information to help your business succeed.
Today, we hope to turn that gush of information into something a little more palatable. We are proud to launch think with Google - our new YouTube platform for sharing business insights and industry viewpoints delivered in bite-sized, inspiring and actionable talks.
The channel has many leading thinkers offering their insights on trends, creativity, marketing, business strategy, consumer insights and more; helping you navigate in the dynamic business landscape. Contributors already include Zappos’ CEO Tony Hsieh, Amazon’s Managing Director Brian McBride, innovative author and speaker Don Tapscott and London Mayor Boris Johnsson.
The hope is that this will become a thriving business community in the spirit of YouTube – so head to the channel, listen to the thinkers and feel free to make your voice heard.
Today, we hope to turn that gush of information into something a little more palatable. We are proud to launch think with Google - our new YouTube platform for sharing business insights and industry viewpoints delivered in bite-sized, inspiring and actionable talks.
The channel has many leading thinkers offering their insights on trends, creativity, marketing, business strategy, consumer insights and more; helping you navigate in the dynamic business landscape. Contributors already include Zappos’ CEO Tony Hsieh, Amazon’s Managing Director Brian McBride, innovative author and speaker Don Tapscott and London Mayor Boris Johnsson.
The hope is that this will become a thriving business community in the spirit of YouTube – so head to the channel, listen to the thinkers and feel free to make your voice heard.
5 Questions For David Schoonover, National Manager of CRM and Digital Marketing, Kia Motors
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Last year, Kia Motors launched the 2010 Soul through a series of clever creatives featuring ‘soulful’ hamsters. You know the ones. Day breaks on a morning commute and hamsters clog the freeway, all spinning on exercise wheels. Meanwhile, three ‘enlightened’ hamsters roll up in their Kia Soul, blasting hip-hop and wasting the hamster wheels off the line.
In tests of that creative, Kia found that it resonated more with their 18-34 year old target demographic than any creative they’d ever run before. So they made the unusual choice to re-vive the ‘Soul Hamsters’ through a second big media push which includes a large YouTube component, including Wednesday's masthead. We wanted to know why Kia’s ‘spokeshamsters’ worked so well, and what their plans were for viewers. Here’s what Kia had to say about the campaign:
1) Kia was very successful with its launch of the 2010 Soul last year through the clever 'Soul Hamster' spots. It's unusual for a car company to do another big media push in the second year of a launch. What were the results of that original campaign, and what prompted Kia to revive 'Soul Hamsters' on YouTube?
“This or That” is the rebirth of the initial Kia Soul award winning advertising campaign and brings back the loveable Hamsters due to popular demand. Soul is a unique and highly personalizable urban passenger vehicle and the new spot builds on that creative theme. The new “This or That” campaign is now on cable, in theaters and online and visits to Kia.com are up more than 2.5MM visitors since launch. Further illustrating the campaign and vehicle’s popularity, Soul videos on YouTube have more than 2.6MM views. Soul fans on Facebook doubled to more than 29,000 in the first two days after its release and today there are more than 80,000 fans.
2) You're sponsoring the YouTube masthead today, and it features a contest called "Who's Next?", searching for the next YouTube star. To do this, you've partnered with current YouTube stars, Smosh, ShayCarl, and LisaNova. What do you hope these partners will add to the campaign?
We are constantly working to engage our fans. The Kia Soul has attracted a new audience to the Kia brand and engaging these fans through the “Who’s Next?” contest gives them the opportunity to have fun with the Soul’s playful personality. These celebrity judges provide us with the best of both worlds in that they have huge established communities that largely consist of the Soul target customer. Furthermore, their hard work and success lend an edge of credibility as well.
3) The masthead is just the beginning of your media push around the Kia Soul. What else are you doing on YouTube and online to drive contest entries and brand engagement?
Social media is an important part of the marketing strategy for the Kia brand and Soul and engaging passionate enthusiasts in this space creates additional opportunities to build buzz through a new, interactive experience. Our social activations include blogger outreach with partner Fanscape, communications by the judges themselves to their subscriber base, and outreach to Kia’s own established social community. In addition, there also is video distribution and an e-mail blast with Tube Mogul.
4) If you can forgive the alliteration, what is it about rapping rodents that resonated so well with your demographic? In other words - what worked about this particular creative? Why not push features instead of spokeshamsters?
In place of a traditional and formulaic car ad, the cool hamsters in the Soul commercial continue to entertain in cinemas, on television and online in a big way. Understanding that the Soul’s primarily Gen Y audience plays a great deal in the digital space, and that they viewed the first hamster commercial multiple times, the newest hamster experience is rich with details in the hamster world as well as through music and additional integrated Soul content for audiences to discover with repeat viewings. Youthful consumers want to feel unique within their group in an effortless way, not an obvious one. While they have their own bold and distinct style, they don’t want to look like they are “trying too hard”, so the Hamsters personified all of the Soul’s unique features.
Additionally, music and in-car entertainment is an increasingly important factor for today’s car buyers so building off of several catchy music groups from the first Soul commercial, “ This or That” features the popular ‘90s hip-hop group, Black Sheep, which further resonates with the youthful demographic.
5) The 'Soul Hamster' spots originally ran in theaters and on TV last year, and then seamlessly transitioned to the internet. With other Kia advertising, do you need to tailor your ads directly to an online audience, or can you just cut down a longer television commercial?
Several Kia commercials start in theaters because they have an entertainment value and theaters provide a wide reach. Each vehicle has a different demographic and we tailor our advertising efforts to individual audiences to keep our efforts fresh and appealing. Sometimes a cutdown of the TV ad works. Sometimes when we shoot the TV ad, we shoot extra or side footage to create an Internet-optimized version. And sometimes we shoot strictly for Internet, like we did for the Moochie webisodes (www.moochiemania.com). It all depends on the strategy.
In tests of that creative, Kia found that it resonated more with their 18-34 year old target demographic than any creative they’d ever run before. So they made the unusual choice to re-vive the ‘Soul Hamsters’ through a second big media push which includes a large YouTube component, including Wednesday's masthead. We wanted to know why Kia’s ‘spokeshamsters’ worked so well, and what their plans were for viewers. Here’s what Kia had to say about the campaign:
1) Kia was very successful with its launch of the 2010 Soul last year through the clever 'Soul Hamster' spots. It's unusual for a car company to do another big media push in the second year of a launch. What were the results of that original campaign, and what prompted Kia to revive 'Soul Hamsters' on YouTube?
“This or That” is the rebirth of the initial Kia Soul award winning advertising campaign and brings back the loveable Hamsters due to popular demand. Soul is a unique and highly personalizable urban passenger vehicle and the new spot builds on that creative theme. The new “This or That” campaign is now on cable, in theaters and online and visits to Kia.com are up more than 2.5MM visitors since launch. Further illustrating the campaign and vehicle’s popularity, Soul videos on YouTube have more than 2.6MM views. Soul fans on Facebook doubled to more than 29,000 in the first two days after its release and today there are more than 80,000 fans.
2) You're sponsoring the YouTube masthead today, and it features a contest called "Who's Next?", searching for the next YouTube star. To do this, you've partnered with current YouTube stars, Smosh, ShayCarl, and LisaNova. What do you hope these partners will add to the campaign?
We are constantly working to engage our fans. The Kia Soul has attracted a new audience to the Kia brand and engaging these fans through the “Who’s Next?” contest gives them the opportunity to have fun with the Soul’s playful personality. These celebrity judges provide us with the best of both worlds in that they have huge established communities that largely consist of the Soul target customer. Furthermore, their hard work and success lend an edge of credibility as well.
3) The masthead is just the beginning of your media push around the Kia Soul. What else are you doing on YouTube and online to drive contest entries and brand engagement?
Social media is an important part of the marketing strategy for the Kia brand and Soul and engaging passionate enthusiasts in this space creates additional opportunities to build buzz through a new, interactive experience. Our social activations include blogger outreach with partner Fanscape, communications by the judges themselves to their subscriber base, and outreach to Kia’s own established social community. In addition, there also is video distribution and an e-mail blast with Tube Mogul.
4) If you can forgive the alliteration, what is it about rapping rodents that resonated so well with your demographic? In other words - what worked about this particular creative? Why not push features instead of spokeshamsters?
In place of a traditional and formulaic car ad, the cool hamsters in the Soul commercial continue to entertain in cinemas, on television and online in a big way. Understanding that the Soul’s primarily Gen Y audience plays a great deal in the digital space, and that they viewed the first hamster commercial multiple times, the newest hamster experience is rich with details in the hamster world as well as through music and additional integrated Soul content for audiences to discover with repeat viewings. Youthful consumers want to feel unique within their group in an effortless way, not an obvious one. While they have their own bold and distinct style, they don’t want to look like they are “trying too hard”, so the Hamsters personified all of the Soul’s unique features.
Additionally, music and in-car entertainment is an increasingly important factor for today’s car buyers so building off of several catchy music groups from the first Soul commercial, “ This or That” features the popular ‘90s hip-hop group, Black Sheep, which further resonates with the youthful demographic.
5) The 'Soul Hamster' spots originally ran in theaters and on TV last year, and then seamlessly transitioned to the internet. With other Kia advertising, do you need to tailor your ads directly to an online audience, or can you just cut down a longer television commercial?
Several Kia commercials start in theaters because they have an entertainment value and theaters provide a wide reach. Each vehicle has a different demographic and we tailor our advertising efforts to individual audiences to keep our efforts fresh and appealing. Sometimes a cutdown of the TV ad works. Sometimes when we shoot the TV ad, we shoot extra or side footage to create an Internet-optimized version. And sometimes we shoot strictly for Internet, like we did for the Moochie webisodes (www.moochiemania.com). It all depends on the strategy.
From Blog to Book - And Back Again
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In an age where hardcover books are feeling threatened by the web, publishing houses are learning new tricks. Increasingly, Random House and other large publishers have given book deals to web memes from ‘LOLcats’ to ‘Shit My Dad Says’, and have turned back to the web in order to market them.
Random House, in particular, expertly leveraged the power of YouTube with their blog-turned-book, Awkward Family Photos. During pre-sale weeks, authors Mike Bender and Doug Chernack posted videos of Mike’s grandparents reviewing the book on YouTube and used an InVideo campaign to help them go viral.
Soon after, their blog spawned a community of people commiserating and celebrating their awkward family moments. Best of all, the videos landed the book on the NY Times’ bestseller list, right behind ‘The Girl With The Dragon Tattoo’.
Co-author Doug Chernack says, “We were screenwriters at the time, and we’d never done a book before. There was no easier way to get something going than YouTube. Since we posted, thousands of people reached out, saying how much they loved the videos and wanting to know when the next would be posted.”
From a marketing perspective, using YouTube’s InVideo Ads was the right choice for Random House in generating buzz for this new book. Their Marketing Manager, Jay Sones, said, “We thought the YouTube ads were a great way to connect the video audience to a print product that they would really enjoy and, based on our ad metrics and book sales, we were right.” Overall, the clickthrough rate on the videos was 0.51%, up 10x that of other creatives. The average cost-per-click was $1.70, and the views and customer engagement were sky high (128,000 views at the time of this posting). Because of its cost-effectiveness, Random House will explore video and other online marketing tactics for their emerging eBook and digital business.
Sones also identified a critical part of the success of this book, “The authors are incredibly talented internet marketers. They’ve got a pitch perfect ear for what’s going to go big on the net. They’ve also got a sharp awareness of their brand and their viewers.” Ask co-author Mike Bender whether it was his talent for web marketing, and he’ll deny it. But he will talk about the authenticity his grandparents brought to their role as spokespeople. “They are who they are, it’s very real, and that’s why people have responded.”
There’s a lesson here for companies looking to launch a new product. Mike Bender said it best; “You have the opportunity to do something really creative to get the word out. Folks can smell when someone’s just trying to sell them something. Make them laugh and you’re 95% there.”
Random House, in particular, expertly leveraged the power of YouTube with their blog-turned-book, Awkward Family Photos. During pre-sale weeks, authors Mike Bender and Doug Chernack posted videos of Mike’s grandparents reviewing the book on YouTube and used an InVideo campaign to help them go viral.
Soon after, their blog spawned a community of people commiserating and celebrating their awkward family moments. Best of all, the videos landed the book on the NY Times’ bestseller list, right behind ‘The Girl With The Dragon Tattoo’.
Co-author Doug Chernack says, “We were screenwriters at the time, and we’d never done a book before. There was no easier way to get something going than YouTube. Since we posted, thousands of people reached out, saying how much they loved the videos and wanting to know when the next would be posted.”
From a marketing perspective, using YouTube’s InVideo Ads was the right choice for Random House in generating buzz for this new book. Their Marketing Manager, Jay Sones, said, “We thought the YouTube ads were a great way to connect the video audience to a print product that they would really enjoy and, based on our ad metrics and book sales, we were right.” Overall, the clickthrough rate on the videos was 0.51%, up 10x that of other creatives. The average cost-per-click was $1.70, and the views and customer engagement were sky high (128,000 views at the time of this posting). Because of its cost-effectiveness, Random House will explore video and other online marketing tactics for their emerging eBook and digital business.
Sones also identified a critical part of the success of this book, “The authors are incredibly talented internet marketers. They’ve got a pitch perfect ear for what’s going to go big on the net. They’ve also got a sharp awareness of their brand and their viewers.” Ask co-author Mike Bender whether it was his talent for web marketing, and he’ll deny it. But he will talk about the authenticity his grandparents brought to their role as spokespeople. “They are who they are, it’s very real, and that’s why people have responded.”
There’s a lesson here for companies looking to launch a new product. Mike Bender said it best; “You have the opportunity to do something really creative to get the word out. Folks can smell when someone’s just trying to sell them something. Make them laugh and you’re 95% there.”
It's moving day! Find us on the main YouTube blog!
To contact us Click HERE
Faithful BizBlog readers, it’s been a little over a year since we launched this blog to focus on what matters most to advertisers and partners on YouTube. Thanks so much for your readership!
In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:
1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below
See you on the main blog, and thanks again for visiting the BizBlog!
In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:
1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below
See you on the main blog, and thanks again for visiting the BizBlog!
8 Temmuz 2012 Pazar
Usher Performs Live From London
To contact us Click HERE
Usher Raymond is no stranger to multi-tasking. He’s a multi-platinum pop phenomenon, a riveting dancer, a songwriter and an impresario -- this is the man who signed Justin Bieber, after all. On Monday, June 11, he’ll add “ground-breaking live performer” to his list of accomplishments, when he takes to a London stage for his American Express UNSTAGED performance, in partnership with YouTube and VEVO.
The singer will endeavor to shatter the walls between performer and audience by inviting audience members to join in the show; they’ll create virtual avatars of themselves which will appear on stage with him. He’ll also be performing songs from his new album Looking 4 Myself on the eve of its release.
The show will be directed by Hamish Hamilton, a veteran director who’s shepherded concert films for the likes of U2, Madonna, The Rolling Stones and many more. Hamilton has no shortage of vision, as his behind-the-scenes look into his direction of this year’s Super Bowl Halftime Show demonstrates.
Tune in this Monday to see the pyrotechnics as they happen: the show airs live on youtube.com/UsherVEVO at 1pm PT. If you miss it, be sure to catch the rebroadcast immediately afterwards.
Sarah Bardeen, music community manager, recently watched “Usher - You Make Me Wanna....”
The singer will endeavor to shatter the walls between performer and audience by inviting audience members to join in the show; they’ll create virtual avatars of themselves which will appear on stage with him. He’ll also be performing songs from his new album Looking 4 Myself on the eve of its release.
The show will be directed by Hamish Hamilton, a veteran director who’s shepherded concert films for the likes of U2, Madonna, The Rolling Stones and many more. Hamilton has no shortage of vision, as his behind-the-scenes look into his direction of this year’s Super Bowl Halftime Show demonstrates.
Tune in this Monday to see the pyrotechnics as they happen: the show airs live on youtube.com/UsherVEVO at 1pm PT. If you miss it, be sure to catch the rebroadcast immediately afterwards.
Sarah Bardeen, music community manager, recently watched “Usher - You Make Me Wanna....”
Music Tuesday: Grace Potter, Fresh Faces and POP ETC
To contact us Click HERE
Bonnaroo swarmed over YouTube this past weekend, with two channels piping constant music starting last Friday morning. Every time we tuned in, we found something amazing happening: whether it was Battles doing an extended version of “Africastle” or Kenny Rogers sitting in with Phish. If you missed it, we’ve got the highlights. But if you still haven’t had your fill of live music, tune into youtube.com/presents this Wednesday at 1 p.m. PT to watch Swedish pop’s latest stealth missile, Niki & The Dove, perform live. And now, onto this week’s offerings on youtube.com/music.
Grace Potter Picks The Hits
She’s a rough and tumble singer who’s garnered comparisons to Janis Joplin and Grace Slick -- but when she gets going, we tend to hear shades of Heart and Bonnie Raitt in Grace Potter’s smoky voice. She’s been with the Nocturnals for a decade, and in the past few years they’ve finally found a broader audience -- thanks in part to Potter’s guest spot on Kenny Chesney’s “You and Tequila” and mostly to a growing hunger for blues rock. As the band releases their new album, The Lion the Beast the Beat, she tours us through her favorite videos. And we gotta say, we love her eclectic taste -- this lady rocks out to everything from Sharon Jones to the Beastie Boys. We’re not surprised.
Fresh Faces: June
Our wee website is brimming with undiscovered talent, and every so often we feel the need to find it and salute it. This month, we discovered five female singer-songwriters who knocked our socks off. Not surprisingly, they’re a global group, hailing from as far afield as England, Nigeria, Chile, Slovenia and Seattle. But despite their geographic spread, they’ve got a few things in common: they all play the guitar, they all pen original songs, and they all have a knack for melody that you can’t fake. Here’s to the up-and-coming generation.
POP ETC
And last but not least, POP ETC, formerly known as the Morning Benders, are releasing a new album today, fresh on the heels of a name change. The change seems to have freed the band up creatively, but their commitment to dreamily cathartic songcraft is still there -- in spades. Find out what other music makes the band swoon today.
Sarah Bardeen, music community manager, recently watched “Shawn Colvin - All Fall Down.”
Grace Potter Picks The Hits
She’s a rough and tumble singer who’s garnered comparisons to Janis Joplin and Grace Slick -- but when she gets going, we tend to hear shades of Heart and Bonnie Raitt in Grace Potter’s smoky voice. She’s been with the Nocturnals for a decade, and in the past few years they’ve finally found a broader audience -- thanks in part to Potter’s guest spot on Kenny Chesney’s “You and Tequila” and mostly to a growing hunger for blues rock. As the band releases their new album, The Lion the Beast the Beat, she tours us through her favorite videos. And we gotta say, we love her eclectic taste -- this lady rocks out to everything from Sharon Jones to the Beastie Boys. We’re not surprised.
Fresh Faces: June
Our wee website is brimming with undiscovered talent, and every so often we feel the need to find it and salute it. This month, we discovered five female singer-songwriters who knocked our socks off. Not surprisingly, they’re a global group, hailing from as far afield as England, Nigeria, Chile, Slovenia and Seattle. But despite their geographic spread, they’ve got a few things in common: they all play the guitar, they all pen original songs, and they all have a knack for melody that you can’t fake. Here’s to the up-and-coming generation.
POP ETC
And last but not least, POP ETC, formerly known as the Morning Benders, are releasing a new album today, fresh on the heels of a name change. The change seems to have freed the band up creatively, but their commitment to dreamily cathartic songcraft is still there -- in spades. Find out what other music makes the band swoon today.
Sarah Bardeen, music community manager, recently watched “Shawn Colvin - All Fall Down.”
Your Film Festival invites you to vote on the 50 semi-finalists
To contact us Click HERE
Voting is now open for Your Film Festival, the global competition that unites the Venice Film Festival, Ridley Scott’s Scott Free Productions, Emirates and YouTube’s community of film fans, in a quest to discover the next great storyteller.
The Scott Free team selected 50 semi-finalists from more than 15,000 short films submitted by creators worldwide. Now, it’s up to you, the fans, to vote for your favorites, and ultimately send 10 finalists to the Venice Film Festival.
At Venice, these 10 filmmakers will have their work screened as part of the opening days of the festival and judged by a grand prize jury of industry professionals, including Ridley Scott and actor Michael Fassbender. (Not familiar with either? Watch this trailer for the summer’s blockbuster film Prometheus now). The finalists will then pitch their next film project to the Ridley Scott team, all for the chance to win a $500,000 production grant to work with Ridley Scott’s award-winning team to create a new original work for YouTube.
So what are you waiting for? Vote for your favorite films on the Your Film Festival channel, and be part of the largest online film festival ever. Voting ends July 13, so cast your votes now!
Susan Agliata, program producer, recently watched “Speed of Light / aka / The World's Tiniest Police Chase.”
The Scott Free team selected 50 semi-finalists from more than 15,000 short films submitted by creators worldwide. Now, it’s up to you, the fans, to vote for your favorites, and ultimately send 10 finalists to the Venice Film Festival.
At Venice, these 10 filmmakers will have their work screened as part of the opening days of the festival and judged by a grand prize jury of industry professionals, including Ridley Scott and actor Michael Fassbender. (Not familiar with either? Watch this trailer for the summer’s blockbuster film Prometheus now). The finalists will then pitch their next film project to the Ridley Scott team, all for the chance to win a $500,000 production grant to work with Ridley Scott’s award-winning team to create a new original work for YouTube.
So what are you waiting for? Vote for your favorite films on the Your Film Festival channel, and be part of the largest online film festival ever. Voting ends July 13, so cast your votes now!
Susan Agliata, program producer, recently watched “Speed of Light / aka / The World's Tiniest Police Chase.”
Have your own YouTube party in Google+ Hangouts
To contact us Click HERE
Ever been to a party where you start showing friends your favorite YouTube videos? Compete for the screen to see who knows the latest and greatest hit? Now you can get the same experience even if you’re a world away, with the new YouTube app in Google+ Hangouts.
Create, control, save and even share playlists of videos with your friends—all inside a Hangout. Just start a Hangout, have everyone load the YouTube app at the top of the screen, and start adding videos. It’s like your own VIP table at the world’s coolest YouTube party.
Crowdsourcing awesomeness
Everyone can add videos in the Hangout through a search tool in the app, or remove the videos you don’t like. All your friends in the Hangout can drag and drop videos to sort the order in the playlist, or skip forward or backward to play the next one. Click the “Push to talk” button to chat with the group to give props to the best curator, or to hand out reprimands to the friend who keeps adding the 10-hour Nyan Cat video.
Save and share those precious memories
If you like a video that’s playing, you can share the video with your Google+ circles at any time. Since great playlists are works of art, you can also save the playlist that you and your friends created to your YouTube account as public or private to enjoy later.
So gather the team to watch the last night’s game highlights, hangout with your friends for a haul-a-thon, assemble the audiophiles to review the newest tunes, or come up with a whole new way to enjoy (and let us know!). The new app is available worldwide in 60 languages.
Ullas Gargi, software engineer, recently watched “Ken Block Gymkhana Practice.”
Create, control, save and even share playlists of videos with your friends—all inside a Hangout. Just start a Hangout, have everyone load the YouTube app at the top of the screen, and start adding videos. It’s like your own VIP table at the world’s coolest YouTube party.
Crowdsourcing awesomeness
Everyone can add videos in the Hangout through a search tool in the app, or remove the videos you don’t like. All your friends in the Hangout can drag and drop videos to sort the order in the playlist, or skip forward or backward to play the next one. Click the “Push to talk” button to chat with the group to give props to the best curator, or to hand out reprimands to the friend who keeps adding the 10-hour Nyan Cat video.
Save and share those precious memories
If you like a video that’s playing, you can share the video with your Google+ circles at any time. Since great playlists are works of art, you can also save the playlist that you and your friends created to your YouTube account as public or private to enjoy later.
So gather the team to watch the last night’s game highlights, hangout with your friends for a haul-a-thon, assemble the audiophiles to review the newest tunes, or come up with a whole new way to enjoy (and let us know!). The new app is available worldwide in 60 languages.
Ullas Gargi, software engineer, recently watched “Ken Block Gymkhana Practice.”
World Food Program is June's On The Rise Non-profit Partner
To contact us Click HERE
Please join us in congratulating WorldFoodProgram as YouTube’s featured “On The Rise” non-profit partner for June! Thanks to your support and the strength of of their channel optimization, this organization is featured in the “Spotlight” section of our homepage today.
The World Food Programme has been in existence since 1963, when it was established as a multilateral food aid program by the Food and Agricultural Organization Conference and the United Nations. Over the last 40+ years, the organization has worked tirelessly to fight hunger and poverty globally, with the ultimate goal of eliminating the need for food aid. Their channel features a variety of video content that describes the magnitude of the global hunger problem, highlights specific issues and emergencies, demonstrates the impact of the WPF’s initiatives, and identifies opportunities for supporters to take action to assist the organization’s mission.
Here are a few words from the WPF organization:
You can learn more about YouTube's nonprofit program and the 17,000 organizations in the program here. If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Milk in my Sippy Cup!”
The World Food Programme has been in existence since 1963, when it was established as a multilateral food aid program by the Food and Agricultural Organization Conference and the United Nations. Over the last 40+ years, the organization has worked tirelessly to fight hunger and poverty globally, with the ultimate goal of eliminating the need for food aid. Their channel features a variety of video content that describes the magnitude of the global hunger problem, highlights specific issues and emergencies, demonstrates the impact of the WPF’s initiatives, and identifies opportunities for supporters to take action to assist the organization’s mission.
Here are a few words from the WPF organization:
Thanks to everyone who voted for us, and especially to YouTube, for this incredibly cool opportunity. At the World Food Programme, we believe that hunger is the world's greatest solvable problem. It affects nearly a billion people worldwide and yet we have the means to solve it. WFP is the world's largest humanitarian aid agency on the front lines of hunger. When we're not saving lives in emergencies, we're helping families get back on their feet. When we're not serving meals in schools, we're protecting mothers and children from malnutrition. Subscribe to our YouTube channel and find out what it's like to drive across the Sahara, ride a yak through the Himalayas or fly a helicopter in South Sudan as we deliver food assistance to some of the most dangerous and remote places on Earth. We’ll see you there.
You can learn more about YouTube's nonprofit program and the 17,000 organizations in the program here. If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Milk in my Sippy Cup!”
7 Temmuz 2012 Cumartesi
It's moving day! Find us on the main YouTube blog!
To contact us Click HERE
Faithful BizBlog readers, it’s been a little over a year since we launched this blog to focus on what matters most to advertisers and partners on YouTube. Thanks so much for your readership!
In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:
1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below
See you on the main blog, and thanks again for visiting the BizBlog!
In an effort to make sure you get all YouTube info in one place moving forward, we’ll be consolidating the BizBlog back into the main YouTube blog starting Tuesday. We’ll be posting business-related updates with the tag “BizBlog,” so here’s how you keep up with us:
1) Subscribe to the YouTube blog and sort by the “BizBlog” label
2) Follow us on Twitter or friend us on Facebook
3) Are you a small business? The Google Small Business Blog brings together all the info you’ll need to know about Google’s products and features.
4) Let us know what you want to read going forward by filling out the survey below
See you on the main blog, and thanks again for visiting the BizBlog!
U.S. Olympic Team rolls out new channel on YouTube
To contact us Click HERE
In just over a month the Summer Olympics will kick-off in London with thousands of athletes competing for their countries to bring home the gold. While the world will watch the summer games, YouTube will bring a new dimension to the competition.
Today, the USOC is launching their TeamUSA channel on YouTube that will give fans all over the world an inside look into the lives of Olympic and Paralympic athletes’ as they train and prepare for one of the world’s most prestigious sporting events.
At TeamUSA on YouTube, you'll be able to:
Tommy O'Hare, YouTube Sports content partnerships manager, recently watched “Maya Moore: Qualified First Look.”
Today, the USOC is launching their TeamUSA channel on YouTube that will give fans all over the world an inside look into the lives of Olympic and Paralympic athletes’ as they train and prepare for one of the world’s most prestigious sporting events.
At TeamUSA on YouTube, you'll be able to:
- Follow 17 Olympic/Paralympic athletes on their way to potentially making the 2012 Olympic Games in Qualified and the 2012 Paralympic Games Returning Veterans: London Bound
- Learn from Olympic coaches and athletes in Olympic Coaching Tips
- Relive past Olympic memories with Olympians and the Olympic footage with Gold Medal Moments
Tommy O'Hare, YouTube Sports content partnerships manager, recently watched “Maya Moore: Qualified First Look.”
Selamat datang, YouTube Indonesia!
To contact us Click HERE
Greetings from a very warm Jakarta, where we just announced the opening of a brand new domain for Indonesia at www.youtube.co.id to become the 46th country with an official local version of YouTube.
YouTube is already available in the official language Bahasa Indonesia, and now having a Indonesia-specific homepage means we can bring the 237 million citizens the most relevant videos for Indonesians and highlight great content from our local partners such as Kompas, Aquarius Musikindo, Nagaswara, Trinity, GP Records, and Musica Studios.
To celebrate the launch, we had amazing live performances from some of the top Indonesian music acts, such as rockers Ungu, male pop vocalist Vidi Aldiano, alternative pop band Nidji, acoustic singer-songwriter Sheryl, female-fronted stadium rockers Kotak, singing and dancing boy band XO-IX, laid-back funk band Soul of Magnolia, and giant idol collective JKT48. Here’s a few of these stars and some other special guests:
We’ve already seen new talent in Indonesia using the power of video to build audiences and careers. “Dancing Cop” Briptu Norman turned his popular Bollywood lip-synching video into national fame. Brother-and-sister act Gamaliel & Audrey went from covering Lady Gaga out of their bedrooms, to complicated a capella versions of Chris Brown, to now working in a studio on an album.
If you’re in Indonesia, YouTube will automatically start you on the Indonesia homepage. If you’re out of the country and interested in Indonesian content, just select “Indonesia” in the Location section at the bottom of the page. To all our YouTube viewers and creators from Indonesia and Indonesians around the world, selamat datang!
Krishna Zulkarnain, country marketing manager, recently watched “Transformer-nya Indonesia.”
YouTube is already available in the official language Bahasa Indonesia, and now having a Indonesia-specific homepage means we can bring the 237 million citizens the most relevant videos for Indonesians and highlight great content from our local partners such as Kompas, Aquarius Musikindo, Nagaswara, Trinity, GP Records, and Musica Studios.
To celebrate the launch, we had amazing live performances from some of the top Indonesian music acts, such as rockers Ungu, male pop vocalist Vidi Aldiano, alternative pop band Nidji, acoustic singer-songwriter Sheryl, female-fronted stadium rockers Kotak, singing and dancing boy band XO-IX, laid-back funk band Soul of Magnolia, and giant idol collective JKT48. Here’s a few of these stars and some other special guests:
We’ve already seen new talent in Indonesia using the power of video to build audiences and careers. “Dancing Cop” Briptu Norman turned his popular Bollywood lip-synching video into national fame. Brother-and-sister act Gamaliel & Audrey went from covering Lady Gaga out of their bedrooms, to complicated a capella versions of Chris Brown, to now working in a studio on an album.
If you’re in Indonesia, YouTube will automatically start you on the Indonesia homepage. If you’re out of the country and interested in Indonesian content, just select “Indonesia” in the Location section at the bottom of the page. To all our YouTube viewers and creators from Indonesia and Indonesians around the world, selamat datang!
Krishna Zulkarnain, country marketing manager, recently watched “Transformer-nya Indonesia.”
YouTube automatic captions now available in Spanish
To contact us Click HERE
Cross posted from the Blog de YouTube en Español
Last year, YouTube had more than 1 trillion views, or about 140 views for every person on earth. As the world tunes in to YouTube, we want everyone, in every language, to have the same opportunity to enjoy YouTube. So today, we’re expanding our language accessibility to add automatic captions in Spanish.
When a video has recognizable speech, you’ll see a “CC” button appear in the bottom of the player, which will instantly add captions of the video in Spanish. Just look for this icon and click “Transcribe Audio.”
The hundreds of millions of Spanish speakers in the world are the latest to see the auto-caption feature, adding to other available languages of English, Japanese and Korean. You’ll find auto-captions available on more than 157 million videos, with videos being added every day. We’ll continue to refine our speech recognition technology, and you can learn more about how it works here. See it in action on this video, by clicking the CC:
If you want to see YouTube videos in even more languages, you can combine auto-captions with our auto-translate feature to generate subtitles in more than 50 languages. For creators, upload a Spanish transcript with your video and we’ll automatically create timecoded captions. You can even download the automatic captions, all from your Video Manager.
We’re launching new countries and languages all the time, as we work to make YouTube accessible and enjoyable to all.
¡Nos vemos en YouTube!
Hoang Nguyen, software engineer, recently watched "Casillas: 'Si la Eurocopa hubiese sido en 2011, habría habido más problemas.'"
Last year, YouTube had more than 1 trillion views, or about 140 views for every person on earth. As the world tunes in to YouTube, we want everyone, in every language, to have the same opportunity to enjoy YouTube. So today, we’re expanding our language accessibility to add automatic captions in Spanish.
When a video has recognizable speech, you’ll see a “CC” button appear in the bottom of the player, which will instantly add captions of the video in Spanish. Just look for this icon and click “Transcribe Audio.”
The hundreds of millions of Spanish speakers in the world are the latest to see the auto-caption feature, adding to other available languages of English, Japanese and Korean. You’ll find auto-captions available on more than 157 million videos, with videos being added every day. We’ll continue to refine our speech recognition technology, and you can learn more about how it works here. See it in action on this video, by clicking the CC:
If you want to see YouTube videos in even more languages, you can combine auto-captions with our auto-translate feature to generate subtitles in more than 50 languages. For creators, upload a Spanish transcript with your video and we’ll automatically create timecoded captions. You can even download the automatic captions, all from your Video Manager.
We’re launching new countries and languages all the time, as we work to make YouTube accessible and enjoyable to all.
¡Nos vemos en YouTube!
Hoang Nguyen, software engineer, recently watched "Casillas: 'Si la Eurocopa hubiese sido en 2011, habría habido más problemas.'"
World Food Program is June's On The Rise Non-profit Partner
To contact us Click HERE
Please join us in congratulating WorldFoodProgram as YouTube’s featured “On The Rise” non-profit partner for June! Thanks to your support and the strength of of their channel optimization, this organization is featured in the “Spotlight” section of our homepage today.
The World Food Programme has been in existence since 1963, when it was established as a multilateral food aid program by the Food and Agricultural Organization Conference and the United Nations. Over the last 40+ years, the organization has worked tirelessly to fight hunger and poverty globally, with the ultimate goal of eliminating the need for food aid. Their channel features a variety of video content that describes the magnitude of the global hunger problem, highlights specific issues and emergencies, demonstrates the impact of the WPF’s initiatives, and identifies opportunities for supporters to take action to assist the organization’s mission.
Here are a few words from the WPF organization:
You can learn more about YouTube's nonprofit program and the 17,000 organizations in the program here. If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Milk in my Sippy Cup!”
The World Food Programme has been in existence since 1963, when it was established as a multilateral food aid program by the Food and Agricultural Organization Conference and the United Nations. Over the last 40+ years, the organization has worked tirelessly to fight hunger and poverty globally, with the ultimate goal of eliminating the need for food aid. Their channel features a variety of video content that describes the magnitude of the global hunger problem, highlights specific issues and emergencies, demonstrates the impact of the WPF’s initiatives, and identifies opportunities for supporters to take action to assist the organization’s mission.
Here are a few words from the WPF organization:
Thanks to everyone who voted for us, and especially to YouTube, for this incredibly cool opportunity. At the World Food Programme, we believe that hunger is the world's greatest solvable problem. It affects nearly a billion people worldwide and yet we have the means to solve it. WFP is the world's largest humanitarian aid agency on the front lines of hunger. When we're not saving lives in emergencies, we're helping families get back on their feet. When we're not serving meals in schools, we're protecting mothers and children from malnutrition. Subscribe to our YouTube channel and find out what it's like to drive across the Sahara, ride a yak through the Himalayas or fly a helicopter in South Sudan as we deliver food assistance to some of the most dangerous and remote places on Earth. We’ll see you there.
You can learn more about YouTube's nonprofit program and the 17,000 organizations in the program here. If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Milk in my Sippy Cup!”
5 Temmuz 2012 Perşembe
Calling all Beliebers! Ask Justin a question on YouTube Presents
To contact us Click HERE
You’ve seen him grow up on camera, transforming from a talented little kid posting videos on YouTube into the star of his own documentary and a global pop phenomenon. Now Justin Bieber is ready to come back to where it all began for an exclusive Q&A with YouTube Presents, and he wants to answer your questions.
What have you always wanted to know about the Biebs? Starting today, and running until midnight ET on June 20, you have the chance to ask Justin Bieber all those burning questions. Head over to youtube.com/kidrauhl and pour your heart out—Justin will hear you! And be ready to tune in to youtube.com/presents on June 21 at 7pm ET to watch the interview -- with none other than Jimmy Fallon -- live.
YouTube Presents gives music fans an opportunity to get more into the music and artists they love with live performances and interviews at venues around the world. Check out recent performances and concerts with artists including Taylor Swift, The Shins, Ziggy Marley, Lenny Kravitz and more on youtube.com/presents.
And remember -- never say never!
Sarah Bardeen, music community manager, recently watched “Justin Bieber’s Backstage Interview at Capital FM’s Summertime Ball 2012.”
What have you always wanted to know about the Biebs? Starting today, and running until midnight ET on June 20, you have the chance to ask Justin Bieber all those burning questions. Head over to youtube.com/kidrauhl and pour your heart out—Justin will hear you! And be ready to tune in to youtube.com/presents on June 21 at 7pm ET to watch the interview -- with none other than Jimmy Fallon -- live.
YouTube Presents gives music fans an opportunity to get more into the music and artists they love with live performances and interviews at venues around the world. Check out recent performances and concerts with artists including Taylor Swift, The Shins, Ziggy Marley, Lenny Kravitz and more on youtube.com/presents.
And remember -- never say never!
Sarah Bardeen, music community manager, recently watched “Justin Bieber’s Backstage Interview at Capital FM’s Summertime Ball 2012.”
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